Our society is in the midst of a digital revolution entailing major upheavals and changes. However, despite this trend it must not lose track of sustainable development.
In spring a multi-stage training program, the DRV Green Counter for travel agencies was launched. By training sales staff, it helps them advance and strengthen their knowledge about sustainable travel and address the topic more actively in travel marketing. Sustainability is an important issue in tourism industry. Intact environmental conditions and natural surroundings as well as stable social structures form the basis of a forward-looking development of worldwide tourism.
The initial stage of the DRV Green Counter program - DRV Green Counter Online - has started. This basic e-learning program is for beginners, no previous knowledge is required.
It offers an opportunity for travel agencies to position themselves as experts in providing advice to customers in search of sustainable holiday products. After all, issues of sustainability are complex requiring intensive advice which is much easier to deliver in face-to-face conversations.
Building on the first stage of the Green Counter strategy, further modules are being developed, including
For DRV as an industry association, sustainability remains a key concern. Sustainable tourism is not a type of tourism but a cross-sectional task that needs to be further developed in the coming years by all of us.
Tourism very much depends on an intact environment. Entrepreneurial activities of the tourism industry must take economic, environmental and social aspects into account. By doing so, it will score points in the competition for customer confidence.
Because, in the future competition will be about customer confidence - while this applies to all sectors, it is certainly of particular importance for us.